EDC Vegas is going to be around for awhile
“We had three options for Electric Daisy Carnival, and Vegas was the best choice,” says Insomniac CEO Pasquale Rotella, adding that the other two cities are in Southern California. Even though some press reports say that EDC wants to go back to L.A., Rotella responds by revealing that he signed a five-year contract with the Speedway. Nevertheless, he’s made some changes. Past events did not have an age limit, but this one will be 18-and-over. “We’re very proud of our operations, and we’re always looking at ways to make our event safer.”
Although EDC, which has a projected $10 million budget, will unfold almost a half-hour away from the Strip, the city’s club promoters stand to benefit. Rotella has talked with the Marquee’s Jason Strauss and XS’ Jesse Waits about throwing “pre-parties” and “after-parties,” as well as EDC-affiliated parties throughout the summer. He reveals that this year is a test run for a relationship that should reach full bloom by 2012. “Next year, we want it to be EDC Week,” he says,”pool parties and nightclub events—and then end it with Electric Daisy Carnival, just like Ultra Music Festival in Miami.” Meanwhile, Surrender’s Jonathan Shecter isn’t worried about the thousands of ravers invading the Strip for this year’s EDC. “Vegas can handle wild packs of young people getting drunk and partying,” he says. “That’s what it does every night.”



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