GO BIG Productions and the producers of Masquerade Motel Miami, Back In Black and The Surfcomber Pool Parties have announced their latest concept, the UR1 Festival. This new event is set to take place on December 8th & 9th 2012 in Downtown Miami during the 11th annual Art Basel Miami Beach, the most prestigious art show in the Americas.

“It is time the bar was raised. We are not putting up a stage for fans to stare at, UR1 will be a 4D experience. We have some of the most creative musicians and artists in the world participating and have given them carte blanche so come up with their “dream” performance,” says Alex Omes; co-founder of Ultra Music Festival.

Additional location details and lineup will be announced in phases throughout the Summer. Make sure to stay tuned for more info and while you wait, check out the teaser video below.

For more info:
www.ur1festival.com